Professional services · 06/12
Bookkeeping practice
A practice whose enquiries arrived as unstructured email, from an audience that mostly cannot say what it needs — most people do not know where bookkeeping ends and accountancy begins.
[ The transformation ]
What changed.
01
An appointment request flow built into the site, so enquiries arrive structured and qualified rather than as a blank message.
02
Service pages rewritten for someone who does not know the vocabulary, which is the majority of the audience.
03
Static, mobile-first build.
Next.jsReactTypeScriptStatic export
[ Design system ]
What it's built from.
Read off the delivered stylesheet, not chosen for this page.
Palette
Typefaces
Mulish
Headings
Urbanist
Body
Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.
