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Security technology · 07/12

Cloud CCTV platform

A technical product sold against traditional installers. The site has to explain what cloud CCTV is and why it beats a box on a wall, to a buyer who has not met the category before.

Sector
Security technology
Region
UK
Stack
Next.js · React · TypeScript
Status
Delivered

[ The transformation ]

What changed.

01

Structured as explanation before specification — the proposition has to land before the feature list means anything.

02

Solutions and support split into their own routes, with the client help section reachable from the top level rather than buried.

03

Static build, deployed for a product audience rather than a local one.

Next.jsReactTypeScriptStatic export

What it does now

A category explained rather than assumed, with existing customers able to reach support without going through sales.

[ Design system ]

What it's built from.

Read off the delivered stylesheet, not chosen for this page.

Palette

#3B82F6Signal blue
#06B6D4Cyan
#0F172AInk

Typefaces

Open Sans

Headings and body

Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.