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Developer Tooling · 07/10

WordPress plugins & dev utilities

The WordPress practice end to end — shipped plugins, dev tooling, and the live sites built with them.

Role
Sole engineer.
Timeline
2024–2025
Stack
PHP (WordPress) · Playwright · Node.js
Status
Delivered
A state fencing association site — one of the live builds shipped with this tooling.

[ The transformation ]

Before

Repeated WordPress work — forensics, forking, full rebuilds — was manual, slow and error-prone.

After

Work that used to be manual grind became automated tooling — including a full site rebuilt straight from a backup.

[ The hard problem ]

Building automated tooling for work that most developers do by hand — plugin forensics, GPL-compliant forking, and full site reconstruction from raw backup files.

[ How it works ]

I built real tools for it:

WP Duplicator System

Automated, GPL-compliant forking/rebranding of plugins/themes (fork → genuine improvements → proper attribution → distribute), built as a monetisable service model.

WordPress Analyst

A forensic analyser: core/database architecture, plugin/theme reverse-engineering, Elementor/page-builder internals, performance & security auditing.

Site Builder from ZIP

A Playwright utility that extracts and rebuilds an entire site from a WordPress backup ZIP (proven by rebuilding a full production site from nothing but its backup archive).

[ Key features ]

01

WP Duplicator — automated GPL-compliant forking with proper attribution, built as a monetisable service

02

WordPress Analyst — forensic analyser for core architecture, plugin reverse-engineering, Elementor internals

03

Site Builder from ZIP — Playwright utility that extracts and rebuilds a complete site from a backup archive

04

Proven by rebuilding an entire production site from nothing but its backup archive

[ 8 live builds ]

Shipped and live.

The shipped plugins →

[ The result ]

Outcome

Manual grind became automated tooling — including a full production site rebuilt straight from a backup ZIP.

Delivered 2024–2025

Tech stack

PHP (WordPress)PlaywrightNode.js
// Open for work

Want somethinglike this built?

Book a 1:1

Or see the rest of the work — projects