Commercial roofing · 03/12
Commercial roofing
A contractor selling four distinct services — roofing, cladding, scaffolding and emergency call-out — had them stacked on one page, so none of them ranked and none read as a speciality.
[ The transformation ]
What changed.
01
Every service given its own route, each addressable and each able to rank separately.
02
Credibility moved above the fold: projects completed, accreditations, and round-the-clock availability.
03
Fully static build, because the audience opens this on a phone at the side of a job rather than on a desk.
Next.jsReactTypeScriptStatic export
[ Design system ]
What it's built from.
Read off the delivered stylesheet, not chosen for this page.
Palette
Typefaces
Oswald
Headings
Jost
Body
Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.
