Retail · 09/12
Bridal retail
Several boutiques under one name, an audience that browses on a phone late at night, and photography that had to carry the page rather than compete with the layout.
[ The transformation ]
What changed.
01
Layout deliberately recessive — near-neutral palette and restrained type so the gowns are the only thing with colour on the page.
02
Each boutique handled as its own location rather than merged into a single contact page.
03
Image-led and mobile-first, since that is where this audience actually browses.
Next.jsReactTypeScriptStatic export
[ Design system ]
What it's built from.
Read off the delivered stylesheet, not chosen for this page.
Palette
Typefaces
freight-big-pro
Display serif
Montserrat
Body
Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.
